TURN GAMING COMMUNITIES INTO MEASURABLE GROWTH

We focus on performance over impressions. While we track reach, our primary goal is to drive measurable business results: Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), app installs, qualified leads, and sales. We structure campaigns to move users through the funnel, turning gamers' passion into guaranteed conversions.

Traditional influencer marketing often stops at "brand awareness." We treat gaming influencer marketing as a conversion system. We build ecosystems where creators, community challenges, and in-game mechanics work together to drive action. It is not just about a "shout-out"; it is about creating a loop of engagement that incentivizes specific user behaviors, from signing up to making a purchase.

We connect your offer to a native gaming action. This uses gamification principles: rewarding purchases with digital goods, delivering promo codes through community missions, or unlocking exclusive content via participation. By making the conversion part of the "game" or the community experience, we lower the friction between engagement and transaction.

A pilot is a strategic, low-risk entry point for validating gaming ROI. We launch a controlled activation with clear KPIs and a focused budget (typically 30 days). The objective is to gather real performance data and learnings. This allows us to prove the concept and refine the mechanics before you commit to scaling the budget.

Speed is critical in the fast-moving gaming culture. Once the strategy and scope are approved, we can typically launch pilot campaigns in under 30 days. Our agile team handles the complexity of creator contracting and asset production, ensuring we move at the speed of the internet while maintaining strict quality control and brand governance.

We advocate for "smart spending" over "big spending." We design budgets based on your specific acquisition goals and the gaming marketing costs required to achieve statistical significance. The right budget allows for meaningful measurement and iteration. We optimize for efficiency, ensuring every dollar spent contributes to understanding and capturing the market.

Yes, when executed with the right strategy. We prioritize brand safety by operating in curated environments and rigorously vetting partners. Unlike open programmatic buying, our campaigns are direct-sold and managed, meaning we control exactly where your brand appears. We design for safety first, ensuring your brand is never associated with toxic or inappropriate content.

We employ professional community management protocols with clear rules, active moderation, and escalation paths. We create environments that reward positive behavior. By setting the tone early and empowering community leaders, we ensure your brand space remains constructive and welcoming. Toxicity often results from poor management; we proactively engineer it out.

We use a comprehensive vetting process for gaming influencer selection. This includes analyzing historical content, audience sentiment, and past brand collaborations. We look for alignment in values and professionalism, not just follower counts. Our "boots on the ground" knowledge of the LATAM gaming market allows us to spot potential risks that automated tools might miss.

Absolutely. We map your brand's "No-Go" zones upfront—including age ratings, specific game themes (e.g., shooters vs. sports), and language. We only propose gaming ecosystems that align with your corporate values. Whether you want family-friendly mobile environments or competitive esports contexts, we curate the inventory to match your standards.

We operate in full compliance with data privacy regulations, including LGPD (Brazil) and GDPR standards. All data capture strategies are designed from day one to be compliant and transparent. We work with your legal and analytics teams to ensure that any first-party data collected through activations is handled securely and ethically.

Yes. You maintain full approval rights over key messaging, creative assets, and brand placements. We define a "Response Plan" and "Brand Guidelines" for creators to ensure consistency. While we advise on keeping content authentic to gaming culture, you have the final say in how your brand is represented.

We track the metrics that matter to your CFO. Beyond vanity metrics like impressions, we measure Gaming ROI: click-through rate (CTR), conversion rate, cost per acquisition (CPA), retention rate, and brand lift. We aim to connect community actions directly to your sales funnel or CRM whenever possible.

We use precise attribution methods aligned with your tech stack. This includes unique tracking links (UTMs), custom promo codes, dedicated landing pages, and pixel integration. For non-endemic brands, this transparency is vital to demonstrating that gaming is a viable performance channel, not just a branding experiment.

Yes. We do not want gaming to be a "black box." We integrate with your existing reporting workflows (Google Analytics, AppsFlyer, HubSpot, etc.) to ensure data consistency. Our goal is to make gaming marketing results visible side by side with your other performance channels, demonstrating their effectiveness.

Transparency is key. We provide weekly pulse checks during active campaigns and comprehensive reports at strategic milestones. These reports do not just dump data; they provide data-driven insights and actionable recommendations for optimization. You will always know what is working and where we are pivoting to improve results.

Success is defined by hitting the pre-agreed KPIs that drive your business forward. It is not just about a "viral moment"; it is about establishing a scalable, repeatable acquisition channel. Success means proving that marketing to gamers delivers a lower CAC or higher LTV than your traditional channels, justifying long-term investment.

We use an "Engage-to-Convert" optimization loop. We constantly test variables—creative formats, specific influencers, offer mechanics, and call-to-actions. By analyzing real-time data, we cut what isn't working and double down on high-performing segments. This iterative approach ensures that your gaming strategy improves with every campaign.

It starts with a Strategic Analysis. We review your business goals, current marketing mix, and target audience. We then identify the "low-hanging fruit" within the gaming ecosystem—opportunities to drive immediate impact. This initial consultation helps us frame a pilot that addresses your specific pain points, such as "needing ROI" or "lacking internal gaming expertise."

You bring the brand expertise; we bring the gaming expertise. We need a clear business objective, brand guidelines, and access to decision-makers for agile approvals. We handle the heavy lifting of strategy, creator management, and production. We act as your specialized partner, bridging the gap between your brand and the complex gaming landscape.

We typically start with a Pilot Program to prove value, then evolve into a Retainer/Always-On model for sustained growth. This structure minimizes your risk while allowing us to demonstrate measurable results. We ensure scope, deliverables, and governance are clearly defined in a contract before any work begins.

For partners with proven tracking capabilities and scalable budgets, we can explore performance-aligned models. This structure relies on a shared commitment to data transparency and optimization. We are confident in our ability to drive gaming conversions and are open to models where our incentives are aligned with your business success.

You do. Your brand retains ownership of the campaign data, customer leads, and creative assets as defined in our agreement. Furthermore, we provide documentation of all strategic learnings. We believe in building your internal intellectual property, helping you understand how to market to gamers for the long term.

If the pilot meets its KPIs, we transition from "testing" to "scaling." We take the winning mechanics and expand them into an always-on growth program. This involves broadening the creator mix, entering new gaming communities, and optimizing the funnel for maximum efficiency. The goal is to turn gaming into a predictable, core performance channel for your brand.